PENERAPAN STORY TELLING DAN MEDIA SOSIAL INSTAGRAM: SEBAGAI UPAYA OPTIMALISASI LAYANAN PERPUSTAKAAN KELILING DI DINAS KEARSIPAN DAN PERPUSTAKAAN KABUPATEN KEDIRI

Tri Mega Asri, Eka Ratri Noor Wulandari, Umi Jariyah

Abstract


The application of storytelling in the Mobile Library of the Archives and Library Service of Kediri Regency was conducted from February to March 2018 which was divided into four cycles. Each cycle consists of two meetings. At each meeting, researchers used the same story, namely stories of fables (animals) and different in each cycle with an increase of approximately two to five children per cycle. As for efforts to optimize Mobile Library services in the form of promotions with Instagram social media. Based on the results of the explanation above, it can be concluded that the Archives and Library Service has exceeded the target achievement of Instagram as a promotional media, in its application it is divided into 5 cycles, each cycle carried out for one week. Instagram promotions are conducted from February 13, 2018 to March 18, 2018 From the first cycle to the fifth cycle there is an increase from 116 to 200 followers, and for the achievement of likes to occur from cycle I to cycle III from 372 to 798 likes while from cycle III until V there is no change. As for the results of the comments the results were volatile, namely from the first cycle to the second cycle there was a decrease while from cycle II to cycle V there was an increase of up to 7 comments. Finally, the hashtag has increased from cycle I to cycle V to 41 using hashtag.


Keywords


Perpustakaan Keliling, Story Telling, Media Sosial Instagram

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DOI: https://doi.org/10.14203/j.baca.v40i2.478



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