PERAN PUBLIC INFORMATION OFFICERS DALAM KOMUNIKASI LAYANAN PERPUSTAKAAN DIGITAL MELALUI FACEBOOK

Purwadi Purwadi, Irwansyah Irwansyah

Abstract


This study aims to find out communication models on analog versus digital library services through Facebook; and the important role of PIO in digital library services. This study uses a qualitative descriptive method with literature studies. This study shows that there has been a shift in the model and role of library service communication from analog to digital. This can be seen from the role of PIO as: (1) digital library information content creators; (2) digital library promotional content creators; (3) communication managers and disseminator on information and promotions on social media (in the context of this article is Facebook); and (4) communication links between leaders and audiences. The recommendation of this study is that library managers must recognize the importance of a new communication model in library management through Facebook.


Keywords


Public information officer; Communication; Digital Library; Dissemination; Promotion; Facebook

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DOI: https://doi.org/10.14203/j.baca.v40i1.437



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